May 2017 – Interview
Mrs. Sahan, you have been with Züst & Bachmeier Project GmbH in Malaysia since April 2017. Please tell us something about your previous career path.
In 2005 I completed my commercial apprenticeship in the haulage business at a large general cargo logistics company in Schwerin, Germany.
Before I joined Universal Transport in 2014, I have gained further experience and practical knowledge as a dispatcher and purchaser in the shipping industry.
In 2013, I have also successfully completed my studies as a certified business economist with the focus on marketing.
At Universal Transport in Paderborn, my responsibilities were the central distribution as well as the support of new and existing customers and many other marketing tasks. Since beginning of April, I am working as the regional sales director for Züst & Bachmeier Project GmbH (Z & B) in Malaysia. My main focus here is sales and marketing.
How can we imagine the daily working routine in Malaysia?
Z & B has been represented in Malaysia and South East Asia for more than 10 years. We are an international team of five employees. My colleagues are responsible for the operational handling of projects. This mainly includes large industrial goods and equipment. We are responsible for the complete handling of the transport including customs formalities, etc.
We also have an extensive network of partners throughout Asia. Since my arrival, I am learning about the market and the local circumstances. Based on this, I will support the marketing activities, establish contacts, but also make Z & B known as a brand.
Soon, you will be able to meet me at the Metaltech and Rail Solutions trade fairs. For the first time the Breakbulk fair will take place in Kuala Lumpur this September. This shows: the market is growing.
Based in Malaysia, we have a strategic good location. Large markets like Thailand, Vietnam, Indonesia or Singapore are interesting for us and in the close vicinity. Malaysia itself is also a country with great potential. There is a GNI target for 2020, called “Wawasan 2020”, which intends to make the country into an industrial nation. Currently and in the future, there are many projects which we wish to assist. We have already been involved in infrastructure projects, such as the transport of trains for local transport and the construction industry.
The way to receive an order is significantly longer than in Germany. The basis of trust is a very important factor – mainly because we sell services and no tangible product. In addition, we must show proof of corresponding references and there are many governmental projects.
How is your personal impression of Malaysia? Have you settled in well?
Yes, the first impression is positive. Kuala Lumpur is very impressive, especially the successful combination of nature and modern architecture. You don’t miss out on social life here either. There are many sport activities going on, and with huge shopping malls, all your wishes come true. Additionally, there are many small communities.Many different cultures live together and overall it is very international.
I always say: You’ve got to be interested in the country and the people and that is what I do. I can only recommend a visit to all interested.
